THE HAMMOND GROUP
YOU ARE JUDGED BY THE COMPANY YOU KEEP
FISHING
RAPALA

Rapala VMC Corporation is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools, operating in 38 countries around the world.

35 Years

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The innovative designs and technologically focused products create the foundation and bring a core focus of authentic outdoor apparel into the industry.

HUK GEAR

2 YearS

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BAJIO SUNGLASSES

Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws inspiration from flats around the world, and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market. The first collection, featuring 12 frames and six lens options will allow consumers to customize their sunglasses for any fishing and outdoor adventure.   

In addition to unparalleled lenses, Bajio strives to minimize its impact on the planet and the oceans. Frames will be constructed from plant-based materials such as castor beans and coconut husks, and lenses are made from recyclable glass. The sunglass cases will be made from unused materials from the manufacturing of other glasses cases, and all products will be shipped in 100% recycled packaging.

FLAMBEAU OUTDOORS

For over 70 years, Flambeau has provided hunters and outdoor enthusiasts with quality products for enhancing their passion and today they continue that tradition. Whether waterfowl or predator decoys, weapon storage, calls, accessories or gear boxes, Flambeau's realism gets results.

35 Years

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EVOLUTION OUTDOOR

Evolution Outdoor Design is charging forward to bring you the best outdoor gear available. Experience the edge our products can bring to your outdoor adventure. Whether you're searching for the best tactical gear, premium coolers, fishing gear or the best rifle cases, tackle bags or gun cases, check out our growing line of innovative products.  Evolution Outdoor is a proud partner of Mossy Oak Fishing and Flambeau Outdoors in bringing you the best of the tackle storage lines, backpacks, sling bags and bait binders.

3 years

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WORK SHARP

New

Work Sharp has been creating sharpening tools since 1973 under the brands DAREX industrial bit sharpeners, DRILL DOCTOR professional and DIY drill bit sharpeners, and Work Sharp knife and tool sharpeners.  

In December of 2020, the company sold Darex Industrial and began doing business as Work Sharp; focusing exclusively on the consumer market.

“Work Sharp, now and into the future, exists to surprise and delight the people who buy and use our products."    We have the sharpener for you...from premium powered sharpeners to manual benchtop as well as on-the-go sharpeners our products are fast, easy to use and work every time! 

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MAXIMA

MAXIMA’s state-of-the-art Research & Development and manufacturing facility is nestled in the hills of Bavaria. Using the most advanced technology, MAXIMA manufactures the highest quality fishing line.  Their dedication to quality, focus on customer satisfaction, exemplary engineering, and continuous product development are the basic elements in every spool of line.

Today, fishermen in more than 70 countries trust in MAXIMA’s premium products.

25 years

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