Excellence In Sales & Marketing
The Hammond Group is the independent sales rep group best prepared and most experienced to meet the needs of the increasingly complex sporting goods/outdoor lifestyle product industries.
For years, The Hammond Group has successfully delivered recognized brands and high quality products to sportsmen, outdoor enthusiasts and active lifestyle consumers throughout our territory. No one does it better, because no one immerses themselves in these industries like we do.
We are actively involved in supporting our manufacturers with market intelligence, profitability analysis, and product positioning strategies from multiple sources. We are also members of product development and business advisory councils. We pride ourselves on being the eyes and ears of the trade in offering meaningful insights on all aspects of the industry.
Bring the power of The Hammond Group's account portfolio to your brand. The Hammond Group has a lifetime of dedicated commitment to this territory.
We maintain a sales team well versed in the consultative selling skills necessary to present a multi-line, complementary package of products that has allowed us to cement such trusted, long term relationships with our accounts.
In business today, change is the only constant in the marketplace. The Hammond Group's sales strategy, however, remains unwavering - "continue to provide quality products of enduring consumer value to the industry, supporting both manufacturers and customers with the best range of proven professional sales and marketing services."
The manufactures that we represent have been our partners for an average of more than 20 years. This kind of tenure is unheard of in our business. Rapala and Flambeau, for example, the world's leaders in fishing and hunting products have partnered with us for 40+ years! How do we forge such long-lasting partnerships? Work ethic, integrity, energy and expertise. But, it's also about establishing equally strong relationships on the retail and distribution sides. Our principals know that by partnering with The Hammond Group, they inherit a customer base that we have been building upon for many years.
We're more than an outside sales force - we're inside partners, dedicated to growing our manufacturer's businesses as if they were our own - because, in a way, they are!