The Hammond Group - Meeting The Challenge

The Hammond Group of independent sales representatives is positioned as the organization most-experienced and best prepared to meet the needs of the increasingly complex sporting goods/outdoor lifestyle product industries.

For many years, The Hammond Group has successfully delivered recognized brands and high quality products to sportsmen, outdoor enthusiasts and active lifestyle consumers throughout our territory. No one does it better, because no one immerses themselves in these industries like we do. We currently service 3000 accounts with professional sales representation in the heart of the U.S. market.

"Our long range business plan is not to change direction, but to continue to pursue the proven path to successful partnerships and mutual profitability."
 - Ken Hammond, President

Excellence In Marketing  - Not just a philosophy, an everyday, proven work ethic!

In these uncertain economic and political times, change is the only constant in the marketplace. The Hammond Group’s marketing strategy, however, remains unwavering – “continue to provide quality products of enduring consumer value to the industry, supporting both manufacturers and customers with the best range of proven marketing services.”

The manufacturers that we represent have been our partners for an average of over 18 years. This kind of tenure is virtually unheard of in this business. Rapala, for example, the world’s leader in fishing tackle, has partnered with us for 40 years! How do we forge such long-lasting partnerships? Work ethic, integrity, energy and expertise. But, it’s also about establishing equally strong relationships on the retail and distribution sides. Our principal partners know that by working with The Hammond Group, they inherit a customer network that we have been building upon for many years.

We’re more than an outside sales force – we’re inside “partners”, dedicated to growing our manufacturer’s businesses as if they were our own – because, in a way, they are!

We know our markets, and the requisite marketing

Representatives of The Hammond Group are actively involved in supporting our manufacturers with marketing information from multiple sources, and also as members of product development and business advisory councils. We pride ourselves on being the eyes and ears of the trade in offering meaningful insights on all aspects of the industry.

For years, The Hammond Group has been attracting the finest sales and marketing representatives in the territory. Every one of our reps is a well-grounded marketing specialist, not only familiar with buyer behavior but also having the experience and ability to facilitate moving product into and through the distribution channels.

And, we all have one other thing in common – we’re all outdoor enthusiasts. We understand your market because we’re part of your market! And, from this genuine love of the outdoors comes the most thorough understanding of the outdoor industry. That’s why you can rely on us to identify and analyze market trends, consumer buying habits, competitive comparisons, price point opportunities, niche markets and other variables that help move product through the right channels.

Product Category Focus

• Fishing Tackle
• Hunting Gear
• Outdoor Optics
• Camping Equipment and Accessories
• Water Sports
• Marine
• Exercise Conditioning Equipment
• Cutlery
• Consumer Electronics
• Athletic Apparel/Footwear
• Law Enforcement/Safety
• Premium/Specialty Markets